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Ali Zafar’s Sindhi Song ‘Allay’ Trends For All The Right Reasons

Manaal Khurram

Following the soaring success of Laila O’ Laila, Ali Zafar and Urooj Fatima are back with a bang. The duo is all set to enthrall music listeners with the majestic Allay Munja Mar Wara. The track and music video featuring budding rapper Abid Brohi sheds light on the ethos and rich culture of Sindh. The song is dedicated to all Sindhi brothers and sisters and stresses on the need to give Ajrak craftsmen their due while also promoting the province’s heritage around the world. The single has been trending on the micro-blogging platform Twitter since yesterday. And need we say, for all the right reasons!

 

“Loved it. #Allay Love from Sindh. Thanks for promoting our lovely Sindhi culture. Awe song,” wrote a user alongside love-struck emojis. “#Allay should be on trend list today, it will be appreciation for

@AliZafarsays and we should inspire the singers for promotion of #SindhiCultureDay2020 Let’s start,” added another. Some asked their fellow social media users to share the song. “Allay, Ai Zafar’s Sindhi song trending on YouTube @AliZafarsays. Share this song.” Others referred to Zafar as Pakistan’s true rock star! A Sindhi user appreciated the musician’s efforts in spreading awareness about his culture. He tweeted, “I am Sindhi. This song #Allay is brilliant and I really enjoyed it. We know that you worked hard for this song, you’re promoting our Sindhi culture thank you very much and we love you so much.” A similar post read, “Thank you so much for uplifting a oir Sindh lok geet/song to another level. Sindhi people are indebted you both.”

 

 

 

 

 

A user noted, “#Allay beautiful songggg,” with another post echoing the sentiments, “Let’s #Allay make today’s top trend! A big thanks to @AliZafarsays for releasing the Sindhi cultural song for specifically upcoming celebrations of our cultural day. Only diversity can make a strong Pakistan. Loads of love & respect from Northern Sindh Jamshoro.” Some users feel Allay Munja Mar Wara is the best after Laila O’ Laila. “Being a Sindhi and lover of Sindhi folk music, I enjoyed your song and obviously It’s my new favourite song after Laila O Laila #Allay is Superb by Fantastic and Wonderful Ali-Bhaee and Urooj Aapi! Congratulations both of you for Allay.” Calling it the best song of 2020, a user penned, “#Allay the best song up until now in 2020.” Many hailed Zafar and Fatima for bringing a masterpiece to the audience. “What a masterpiece. You guys just killed it, Specially @OfficialBrohi. Beautiful gift for us (Sindhi people) For our upcoming cultural day in December, this song is going to be played on loop all day long,” read a post.

 

 

 

 

“A true patriot @AliZafarsays. Where people are busy spreading fire to finish the cultures of Pakistan, there is our cherish #bhai working for promoting our cultures in the sense of “Laila” and now this superb piece #Allay. Song, Dresses, Dance & rap (100/100). O Ali Zafar, you rock star.” A user added, “Okay so my opinion changed. Add #ALLAY to the list Even though I don’t understand Sindhi I still loveeeee the song @AliZafarsays … this man is something else!” After Twitter hit gold with the number of praises being showered upon Zafar and Fatima, the Channo crooner took to his account and wrote, “I am happy to see you all like the song and it trending so quickly. We need to do a lot more to promote our culture and heritage. Let’s have a Q&A today at 3 pm and discuss how we can all do more for #Sindh. #Allay #jiyesindh #Ajrak.”

 

Listen to the song here:

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