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Asim Saleem Bajwa’s Tweet About The Revival Of Pakistan’s Film Industry Receives Positive Response

Manaal Khurram

Lieutenant General (Retired) Asim Saleem Bajwa – Special Assistant to the Prime Minister on Information and Broadcasting – made a much-awaited revelation in a Twitter post yesterday. The Pakistan film industry’s revival has been the core concern and ongoing struggle for directors, actors and cinema owners alike. Taking to the micro-blogging site, Bajwa wrote, “Revival of Pakistan’s Film Industry: PM chaired meeting and approved in principle, measures to revive the film industry, promote our cultural/societal values, improve production qual and take entertainment to masses. Directed concerned ministries to prep implementation plan #PakistanMovingForward.” His post has met with a positive response from leading artists in Pakistani entertainment.

 

 

 

 

Responding to the tweet, actor Humayun Saeed penned, “Great news. Thank you PM & team. Hoping & expecting the measures to be implemented soon!” Writing a special mention to Bajwa, the Jawani Phir Nahi Ani star added, “Thank you @AsimSBajwa for your continued support as well for this cause. The Pakistan film industry has waited a long time for this moment. Thrilled, excited and absolutely ready to contribute to the industry’s progress.” Following suit, Shehzad Roy lauded Bajwa for his rapid efforts. He responded to the latter’s tweet with, “I remember you talked about it so passionately, it makes me so happy that you took it up so quickly. Please look into opening and expansion of cinemas too. Thousands of livelihoods depend on it.”

 

 

 

PTI Senator-Chairman on Information, Broadcasting and Heritage, Faisal Javed Khan posted, “Indeed it was a fantastic presentation @AsimSBajwa. Well done!! Great plan ahead. insha’ALLAH our film will revive as we have immense talent and we look forward to some great collaborations. Get ready producers, writers, actors and directors as together we promote Pakistan!” One of Pakistan’s leading publications, Diva Magazine’s Editor Raheel Rao was all praises for Bajwa too. He posted, “Yayy! Best thing I have read today.”

 

 

 

 

 

 

A pioneer in the film and cinema industry, Nadeem Mandviwalla wrote, Thank you to @AsimSBajwaand the PM @ImranKhanPTI for making the Film & Cinema Industry a priority in the country. Ace filmmaker Nabeel Qureshi’s short but sweet post read, “Best News!” Referring to the latest development as the way forward, singer-musician Ali Zafar added, “Thank you @AsimSBajwa for taking this up with such vigour. InshAllah, this will be a game changer for the Pakistan Film Industry.” Replying to Bajwa’s tweet, actor-producer Fahad Mustafa stated, “Looking forward to work with you sir.” Expressing disappointment over the current state of the film industry, filmmaker and documentary director Furqan T. Siddiqui posted, Good news. Let’s hope some concrete steps are finally taken for the film and television industry’s betterment. Right now, the conditions very bad. The PM must involve stake holders and let us communicate our issues too.”

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Pakistan Film Producers Association (PFPA) has been working continuously with the Ministry of Information and other related organizations to bring to the notice of authorities for the revision of Film Policy left unfinished in 2016. However, their attempts were delayed due to the Covid-19 pandemic. It seems like their hard work is finally paying off, with the PFPA back on track to achieve its goal. According to Chairman Pakistan Film Producers Association, Sh. Amjad Rashid, the organization will also be hosting an event for a formal announcement, which will see stakeholders in attendance too, stated a press release. He revealed that a delegate of PFPA will be meeting with Bajwa on Monday, 21st September 2020, to seek more details and assure full support for the implementation. The latest progress is indeed a step in the right direction. Here’s hoping for the revival of Pakistan’s film industry – a big moment we all have been waiting for!

 

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