Makeup lovers rejoice, there’s another beauty brand that is about to make its way to shelves very soon. Which makeup brand is it, we hear you ask! Hold your breath because none other than Jennifer Lopez is all set to launch her very own beauty line and we are ecstatic. All summer long, JLo had been taking to Instagram teasing a “top secret project” which was accompanied by a series of selfies and #TBT glam shots and now the singer has finally revealed the news.
The new beauty brand being launched will go by the name, JLo Beauty and the announcement was made via Instagram over the weekend. The I’m Real singer decided to give her fans a sneak peak of the line, together with her selfie and captioned it “Sunset Glow, #JLoBeauty coming soon.” In the picture the superstar can be seen in the dewiest makeup look with a bronze finish.
She can be seen sporting the loveliest bronze hue on her eyelids and a very prominent highlighter. Her look was completed with a brown eyeliner and a coat of mascara and what we love most about the look is the lovely glossy lip. While this may be JLo’s first beauty line, she is no stranger to the industry. She also has a fragrance franchise which consists of 25 perfumes, including her most recent scent: Promise.
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The singer, together with her makeup artist, Scott Barnes collaborated with Inglot Cosmetics to create a number of successful products which were inspired by her signature bronzed goddess makeup look.