Mangoes are loved by people around the world but there is no denying that some of the best varieties of the fruit are produced in Pakistan. Hence, it is not surprising that a Pakistani super market in Dubai has made a business out of it, selling the scrumptious fruit under the banner of ‘Mangoes in a Lamborghini’. Customers can purchase their favourite fruit on a first come first served basis, which are delivered to their doorstep in the luxury car, after which they can even enjoy a short drive. The minimum order requirement is three boxes.
The campaign was introduced last year, with more than 1,000 boxes being delivered to customers. Jhanzeb Yaseen, the managing director at Pakistan Super Market Dubai, told the Khaleej Times he will officially launch the ‘Mangoes in Lamborghini’ service on June 1 in Dubai, with his intention being to spread the message of love.
“We are confident of delivering more than 2,500 mango boxes through the Lamborghini service this season. We have received a very positive response from our last year’s campaign. It was an experience like none other as we have made so many unforgettable memories from our Mango in a Lambo campaign,” Yaseen said.
He added, “For many kids, it was the first time they were experiencing this and riding in a Lamborghini.” There are no additional charges for the special delivery vehicle. “We have decided not to raise the prices this year even though the expenses and logistics costs continue to rise. Even our Lamborghini delivery service is free for all,” stated Yaseen. “The most demanded mango variety is definitely chaunsa. As we all know that mango is known as the king of fruits, so chaunsa is known as king of mangoes,” he concluded. Needless to say, what a great initiative!