In October this year, ace Singer-producer Farhad Humayun sent a legal notice to Coca-Cola for violating intellectual property rights in a recent TV advertisement. The Overload front man opted for the legal route after a Coca-Cola TVC in the name of style of “Coke and Music” allegedly used his version of Neray Aah’s distinct vocalization, guitar rhythm, tempo, music accents, vocal melody and delivery to broadcast its TVC on general television and on YouTube, Instagram and Twitter as a teaser for the newest Coke Studio season. In a latest development, Humayun has been granted stay against the beverage company.
“The blatant infringement of Farhad Humayun’s content by Coca Cola is a great disappointment as the corporation professes to champion the efforts of the local music industry but has acted otherwise. The artist has therefore, been forced to seek justice through legal channels,” revealed his team while speaking to Dawn Images. Neray Aah became an increasingly popular song when it first dropped and also made waves in Bollywood.
In 2015, an Indian filmmaker asked Humayun if they could use Neray Aah in the film Main Hoon Rajinikanth, which the band refused as the director apparently wanted to use the song for free claiming the band would receive a lot of publicity. Neray Aah was also requested for another Indian cinema project starring Sanjay Dutt. However, the producers wanted to an Indian artist to sing it and thus, Overload declined the offer. Humayun founded his band back in 2003. A popular and renowned musician, he kicked off his career as an underground musician and formed two bands Co-Ven and Mindriot in which he played drums. He has also received multiple awards in his longstanding career, for both his audio and video work.