Singer-producer Farhad Humayun recently sent a legal notice to Coca-Cola for violating intellectual property rights in a recent TV advertisement. The Overload front man took the legal route after a Coca-Cola TVC in the name of style of “Coke and Music” allegedly used his version of Neray Aah’s distinct vocalization, guitar rhythm, tempo, music accents, vocal melody and delivery to broadcast its TVC on general television and YouTube/Instagram/Twitter as a teaser for the newest Coke Studio season. The multinational beverage company has not responded to the accusations yet.
Now Humayun has revealed more details about his ongoing beef with the beverage company. Taking to Facebook, he wrote, Letter dated 5th Oct 2011 grants permission and Rights to Farhad Humayun by Mr. Syed Noor to use the song “Neray Aah” from his film “Choorian” for new artistic expression including but not limited to re-mixing, re-arranging, re-recording, release and performance. Uzma Rao Coca-Cola
Coca-Cola Beverages Pakistan Limited (CCBPL).”
Neray Aah became an increasingly famous song when it first released and also grabbed eyeballs in Bollywood. In 2015, a Bollywood filmmaker asked Humayun if they could use Neray Aah in the film Main Hoon Rajinikanth, which the band refused as the director apparently wanted to use the song for free claiming the band would receive a lot of publicity. Neray Aah was also requested for another Indian cinema project starring Sanjay Dutt. However, the producers wanted to an Indian artist to sing it and thus, Overload declined the offer. Humayun founded his band back in 2003. A popular and renowned musician, he kicked off his career as an underground musician and formed two bands Co-Ven and Mindriot in which he played drums. He has also received multiple awards in his longstanding career, for both his audio and video work.