Ramadan is the month of giving, especially to those in need. In light of this, the United Arab Emirates has kicked off its largest food drive, the 100 Million Meals campaign, during the Holy month. It aims to provide food to the underprivileged in a total of 20 countries, including Uganda, Lebanon, Egypt, Sudan, Angola, Jordan and Pakistan. Individuals and organisations, both within and outside of the UAE, have been requested to contribute generously, even if that means donating Dh1, the equivalent cost of ingredients needed to prepare a meal in the lowest-income communities, reported Khaleej Times.
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His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, announced the launch of the programme on Sunday. “Organised by the UAE-based Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign reflects the UAE’s humanitarian principles to aid the vulnerable across the world, regardless of race, religion or nationality, especially after the outbreak of Covid-19 exacerbated food insecurity, poverty and unemployment among underserved populations,” read a statement on the campaign’s website.
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For the unversed, the 100 Million Meals campaign is an extension of the 10 Million Meals campaign. The UAE launched the latter in 2020 to provide food to those who had been hit hard by the Covid-19 pandemic. Following a successful first time, the country decided to expand the movement, paving way for the 100 Million Meals campaign. “The programme complements the UAE’s year-long humanitarian initiatives, placing the country at the forefront of global development assistance. Launched in line with the holy month of Ramadan, the ‘100 Million Meals’ campaign aims to promote the values of giving, compassion and benevolence,” the website added. As per reports, the MBRGI will carry out the campaign in collaboration with the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, Food Banking Regional Network, the United Nations World Food Programme, humanitarian organisations in beneficiary countries and federal and local entities in the UAE.