The COVID-19 pandemic has resulted in people continuing to take necessary precautions even as the scare behind the fatal virus dies down in most countries world over. As we begin to adapt to the ‘new normal’ with governments across the globe easing lockdown restrictions, there is still a sense of uncertainty and fear amongst everyone. When the virus initially broke out in Pakistan, designer heavyweights including the likes of Asim Jofa and Maria B stepped up to play their part by creating masks for the general public. Jumping on the bandwagon, ace couturier Shamaeel Ansari recently made waves on the fashion front as she unveiled her ‘Masquer-Aid’ line.
Aimed at staying safe and trendy, her pieces comprise an array of technical fabrics comprising gripped pants, a full protective PPE armour, gloves, head cover, shoe covers and mask among others. Known for her flamboyant silhouettes and creative twist in her offerings, the ‘Masquer-Aid’ collection is Ansari’s latest foray into the world of safe fashion.
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The washable masks with nose pins, breathable fabric and certified filters intend to provide a safe lifestyle to Ansari’s customers across the world. The safety masks made their first appearance in a Virtual Fashion Show titled ‘Catwalk Cares’. As the world comes together to combat one of the biggest challenges of the 21st century, it is time to embrace the new normal by booking your safety masks along with every order at the House of Shamaeel. Safe fashion seems to be the next big thing on the block!
